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Search results for “influencer content”
Airbnb customers are booking photoshoots like Instagram influencers
03/17/2019
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11:42:10 AM
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This kind of aesthetically-motivated travel is clearly appealing to some travelers, but can be pretty annoying to locals.
Will Chinese technology give hoteliers a fat problem this Year of the Pig?
01/28/2019
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4:41:12 PM
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Partnering with Hotelbeds allows hoteliers a quick and cost-effective route into the Chinese market, without having to create their own local sales teams, social media presence or customer support teams.
How travel brands can get more from social media?
01/25/2019
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6:44:31 PM
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The implications of invisible sharing is that while they may be less able to track what are said about holiday destinations in private messaging, but the brand’s content is probably getting shared far more than you might think.
Big data and the need for a data strategy
02/01/2019
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4:52:58 PM
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Amazon’s recommendation engine is estimated to generate more than 1/3 of its purchases by using AI to identify, rank, and serve up recommendations. But what would happen if Amazon decided to start selling hotel rooms using this knowledge?
Paid, owned and earned media: what matters most for travel brands?
01/09/2019
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10:58:10 PM
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Creating great content is an integral first step, getting it in front of the right audience plays a pivotal role in ensuring your content strategy effectively promotes your brand as an industry leader.
Airbnb counting on a blend of autonomy + global innovation in China
09/30/2018
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9:28:28 PM
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Airbnb is relying on razor-sharp product development backed by over 100 Chinese specialists and quality assessment of its listings to strengthen its operations in China, according to Airbnb’s Nathan Blecharczyk. The team has also interacted with China’s design community, meeting specialists from Didi Chuxing, Baidu etc. in the past year or so.
Chinese island lovers fall for themed and customized tours
12/03/2018
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4:15:08 PM
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Island tours as part of the outbound travel pie from China stand out for their popularity.
Booking.com’s mantra for China – be prepared for the change
11/26/2018
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9:00:00 AM
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Booking Holdings’ journey in China has spanned nine years. But the group is keen on being nimble, running operations in an autonomous way and also open to learning from local companies.
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